When mediapool were approached to produce a promo showcasing the talents and rather wonderful produce of a family run catering company, we knew we had to focus on the people as well as just the food.
Taking creative inspiration from Hollywood director Wes Anderson, we spent our pre-production time ‘casting’ Connect Catering’s real life chefs. We asked all the chefs to send in brief camera phone videos of themselves and then measured how good people were by observing the ease in which they were talking to the camera. We also measured how easy it was for them to maintain an unprompted conversation with just themselves! When we had the four best candidates, we took a decision on the final two based on the location of where they were based.
The main challenge during the shoot, was filming in a working kitchen. This proved to be quite time consuming, as we had to work around the chefs’ daily routines and restaurant sittings. In the end though, the shoot went very smoothly and we managed to capture enough material to produce the promo together with a second “talking heads” film.
The client was very happy with the end results and their website traffic has seen an increase since the films went online.
For more information about our film and promos production service, please contact Andrew Herring: andrew.herring@mediapool.co.uk
